A service business is a business which sells services directly to consumers or other businesses. The service sector is active all over the world, and many people have interactions with service businesses on a daily basis. Companies can also have subdivisions which take the form of service businesses; for example, a computer company may have a service arm which provides support to its users.
Services are intangible in nature, only appearing when required by the consumer, which makes the nature of a service business very different from that of other types of businesses. Some examples of service businesses include the hospitality sector, consulting, appliance repair, computer support, health care, utilities, business services, real estate, legal services, and education. In all of these cases, people are being provided with a service, not a product, whether they are receiving treatment for a medical problem or learning in an elementary school classroom.
Marketing a service business can be tricky, because people are selling an intangible idea, rather than a product. Marketing often focuses on showcasing results, and on pushing customer service values to suggest that people will have a positive experience when they work with the business. A lawyer, for example, might demonstrate a high success rate with particular types of cases to attract customers, while a restaurant might pride itself on providing customer service of very high quality which makes diners feel like honored guests.
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